SAMR guidelines

BYD, XPeng Lead Chinese EV Charge on Pricing Rules, Defamation Wins

China's SAMR unveiled auto pricing guidelines on December 12, 2025, prompting BYD, XPeng, NIO, and GWM to pledge transparency amid EV market turbulence. Courts simultaneously awarded these brands up to $283,000 USD in defamation wins against fake news creators. These moves signal a maturing Chinese EV sector focused on consumer trust and reputation defense.